Recently I lost my grandmother, my catalyst for starting 333. She had the best stories about business, love, life, and, for the sake of this post, family history. Some of the most impactful conversations we had were about the Holocaust—stories of family members who survived and those who didn’t. She passed down books written by relatives detailing their experiences in the concentration camps. Some of this may be familiar to those who have followed 333charity, but I’ve never shared much from the hundreds of pages written by my relatives. One family member, Elie Wiesel, made his story public in Night, a book I encourage you to read if you have not already.

As I mourn my grandmother’s passing, I’m also witnessing antisemitism at a level I never thought I would see in my lifetime. One of the most famous people in the world used the Super Bowl—a platform seen by over 120 million people—to spread Jewish hate. He has 20.7 million Instagram followers—more than the entire Jewish population.

We’re selling this bracelet to raise money in partnership with UJA New York — this time, to support both the IDF, who are working to ensure history doesn’t repeat itself, and Holocaust survivors living in poverty. Only 14,655 survivors remain in NY, with over half struggling financially.